Although the title explains it all, let me enlighten you a bit more about the context. Automation is a magical feature for email marketers because it helps save you time while getting all the values you may expect.
Asking people to buy something or take some action, in the beginning, may not be a good idea as it fuels people to unsubscribe. Instead, educate them on your products or services and help them build something exciting.
It doesn’t cost an arm and a leg to share knowledge, but the result is incredible. When your customers see you’re helping them rather than trying to sell something, they will start feeling connected with your journey.