In email marketing, recipients love to be treated specially. The more tailored content you can provide, the better response you can expect. Even if you’re new in your business, you can predict your audience and then organize the message that way. Over time, you’ll start knowing who your customers are. You can apply the information then for making your emails more targeted. Although this tip is for email marketing, there’s no offense to use it in content. Keep in mind that, personalized content help to improve click-through rate, sales, and more customer retention.